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TED.comTim Leberecht: 3 ways to (usefully) lose control of your brand (2012)

something has gone horribly wrong 8-p
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The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

This movie is part of the collection: TED Talks

Language: English
Keywords: TEDTalks; TED; Talks; business; design; social media; TEDGlobal 2012; 2012

Creative Commons license: Attribution-Noncommercial-No Derivative Works 3.0

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